Today, it is becoming a major competitive advantage for businesses to manage their resources more effectively and efficiently. So, Is...

A framework that teaches how to build a marketing strategy that is scalable to a wide range of audiences.

Marketing Analytics The use of artificial intelligence in marketing has recently become one of the most popular and discussed topics. AI...

Fintech startups are not limited to blockchain Fintech is not limited to only such revolutionary inventions as blockchain, and in the...

Sales formula every business owner must know Almost 70% of business owners do not measure anything, they just think something and that's...

40 Rules for Selling If you ask any executive about the major challenge he would face in his business, you will hear a consistent...

Demand Forecasting and Sales Forecasting are different, and the results of each can have a dramatic impact on your profitability. There’s...

While it is not an entirely new concept and companies have been using it randomly over the years, dynamic pricing is much more relevant...

For more effective forecasting, businesses need to examine how the pandemic has changed customer demand, habits and expectations.

One of the most common misconceptions among businesspeople is that there isn't a scientific way to analyze and solve business problems.

In previous article, we discussed how startups can use ARPU to add value to SaaS application?. We concluded that even that ARPPU (Average...

Any business create metrics with one goal - to increase profits. However, as Seth Godin rightly remarked: “The metric can be accurate and...