winnoviaOct 16, 20217 minDifferent Approaches to DigitalizationToday, it is becoming a major competitive advantage for businesses to manage their resources more effectively and efficiently. So, Is...
winnoviaOct 12, 20213 minStart With Behavioral Segmentation To Build Marketing Strategy and Why That's Important?A framework that teaches how to build a marketing strategy that is scalable to a wide range of audiences.
winnoviaMay 5, 20213 minArtificial intelligence as a marketing toolMarketing Analytics The use of artificial intelligence in marketing has recently become one of the most popular and discussed topics. AI...
winnoviaMay 5, 20213 minFintech startups are not limited to blockchainFintech startups are not limited to blockchain Fintech is not limited to only such revolutionary inventions as blockchain, and in the...
winnoviaMay 5, 20213 minSales formula every business owner must knowSales formula every business owner must know Almost 70% of business owners do not measure anything, they just think something and that's...
winnoviaMay 5, 20215 min40 Rules for Selling40 Rules for Selling If you ask any executive about the major challenge he would face in his business, you will hear a consistent...
winnoviaMay 5, 20213 minWhat is the difference between sales forecast and demand forecast?Demand Forecasting and Sales Forecasting are different, and the results of each can have a dramatic impact on your profitability. There’s...
winnoviaMay 1, 20212 minDynamic PricingWhile it is not an entirely new concept and companies have been using it randomly over the years, dynamic pricing is much more relevant...
winnoviaNov 5, 20202 minBuild Reliable Sales Estimates During the PandemicFor more effective forecasting, businesses need to examine how the pandemic has changed customer demand, habits and expectations.
winnoviaNov 2, 20202 minThe Power of Mathematical Modeling in Business Decision MakingOne of the most common misconceptions among businesspeople is that there isn't a scientific way to analyze and solve business problems.
winnoviaOct 27, 20203 minWhy Companies need to calculate Customer Lifetime Value?In previous article, we discussed how startups can use ARPU to add value to SaaS application?. We concluded that even that ARPPU (Average...
winnoviaOct 27, 20208 minUsing APRU metric to add value to SaaS applicationsAny business create metrics with one goal - to increase profits. However, as Seth Godin rightly remarked: “The metric can be accurate and...